About eight million users are estimated to be sending and receiving e-cards per month in India, and companies like 123Greetings and Webdunia are now attempting to increase their user base by making e-greetings available on mobiles too. Currently, only musical tunes can be sent with 123Greetings. It is also planning to introduce video-greetings for MMS-enabled mobile handsets. It is also talking to various community portals for offering newer applications.
Eastern India sends the least number of scholars, North leads.
MarketHero.in is one of the first financial market gaming portals. A free-to-use financial and stock-broking game, built on Web 2.0 standards, it has recorded close to 500 registered users in one month. The participants can manage a virtual gaming portfolio of Rs 1 million and trade equity stocks, mutual funds and commodities, which are backed by real prices from the exchanges. It will be extended to multiple platforms such as mobile and other networks -- Facebook and Orkut.
Global information technology player, IBM, has selected 100 employees across 33 countries, including 20 from India, for specific projects under its Corporate Service Corps initiative, launched as part of its corporate social responsibility drive. These 100 employees are being sent to emerging and developing countries to address core challenges confronting society in fields like education and environment.
Danish beer giant Carlsberg is all set to commence production from its 2 greenfield breweries - one each in Aurangabad & Kolkata. Carlsberg together with beer major Heineken is part of the $11 bn global takeover of British brewer Scottish & Newcastle, which has 37.49% stake in Mallya's United Breweries. Heineken is also planning to launch its flagship beer brand Heineken in association with Asia Pacific Breweries. Total beer market in India is valued at 8 million hectolitres.
Reliance HR Services (RHRS), a human resources company formed by the Reliance Anil Dhirubhai Ambani Group (ADAG), will recruit half a million people for the group in the next four years.
While most companies send their employees for executive education programmes at various IIMs and IITs, freshers' recruitment is mostly based on conventional degrees since the belief is that distance learning does not enjoy the same value as regular classroom programmes. Why is it so?
The Mondols were taken in by the 'Kajla Janakalyan Samiti', formed seven years ago in Contai Deshapran block in east Medinipur district, an NGO supported by various other organisations and individuals, which works with displaced and trafficked families and trains them in ways to earn alternate livelihood.
According to Ajit Balakrishnan, chairman of the board of governors of IIM-C, "Most students who study in IIM-C come from families whose annual income is Rs 5 lakh. We are a public higher education institute funded by taxpayers' money. Hiking our fees just because IIM-Ahmedabad or IIM-Bangalore has hiked theirs will make IIM-C an opportunist."
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
Mumbai's McCann Erickson and Ogilvy & Mather have made it to the list of top 50 advertising agencies in the world. The list came out of awards survey titled The Gunn Report. Some of the other award-winning Indian performers such as Grey Worldwide, EURO RSCG & Lowe India were from the print advertisement space. It also surveyed whether award-winning commercials helped the products. The survey found that out of 400 award-winning commercials, 86.5% led to better product sales.
Targets women with new offerings such as Baileys cream liqueur and Nilaya. Liquor maker Diageo India is planning a big marketing push for its core brands such as Johnnie Walker, Smirnoff and newer offerings in India such as Baileys and Nilaya. Both Johnnie Walker and Smirnoff have nearly 90 per cent share in the premium segment of the scotch and vodka market.
Australian Foods, owner of the Cookie Man brand, is on an expansion drive to double its number of stores across India in the next one year. The company has been following a unique model of retailing its cookies through own franchise stores. Cookie Man products are not sold in any other outlet and their franchise stores are located only in malls. The company will continue with this model for its next batch of outlets as well.
International digital marketing company Digitas has partnered with Solutions to enter the digital marketing sector in India. Digitas is owned by global advertising major Publicis Groupe. The new entity will be called Solutions Digitas. Digital marketing was not just online marketing and India is an upcoming market for digital marketing. Digitas will also introduce Prodigious digital production that manages the technology end of digital marketing for clients such as GM & P&G.
In what could be termed as a major innovation in the field of male contraception, the Indian Institute of Technology-Kharagpur (IIT-KGP) has invented a unique male contraceptive that can have a continued effect for 10 years. A single 60 mg injection can be effective for at least 10 years. A single dose, which may cost the manufacturer Rs 50, is expected to be marketed at close to Rs 200.
Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador.
French cosmetics major L'Oral recorded a turnover of Rs 600 crore (Rs 6 billion), and a growth of nearly 40 per cent, in India in 2007. L'Oral India, launched 13 years ago taking into account the sheer size of the Indian market, has recently set up its own manufacturing plant in Pune. L'Oral India imports most of its products from its own facilities abroad and manufactures the rest in Pune. L'Oral spends 30.7 per cent of its worldwide turnover on advertising & promotions.
The Indian Institute of Technology-Kharagpur (IIT-KGP) and Vinod Gupta School of Management (VGSOM), for instance, recently introduced an initiative -- the Deferred Placement Programme (DPP) -- to provide a safety net to students willing to take up the challenges of entrepreneurship. Under this programme, students interested in starting entrepreneurial ventures will be allowed to push back their participation in campus placements for a maximum period of two years.
World Sport Group India (WSG), the sports marketing partner of the Board of Control for Cricket in India (BCCI), is in talks with three more sponsors, one each from the banking, petroleum and airlines industries to sign deals worth $200 million (about Rs 800 crore) for ground sponsorship of the Indian Premier League (IPL) matches. These sponsors will have an opportunity to exclusively advertise their brands on the grounds for five years.
E-kiosks for services like bill payment and job queries are mushrooming all over rural India. Many youths in rural India have taken up CSC projects to start their own businesses and are earning a decent income out of it. The work at CSC basically involves collecting and paying phone and electricity bills of the villagers. Additionally, they can provide add-on services like English course. Srei Infrastructure and Reliance Infocom will set up such centres in PPP in West Bengal.
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